This is the second in a series of interviews with small business owners that have touched our business in some way. Let’s spend some time with Keri Malafa, the talent behind East Street Design.
Tell us how East Street Design began?
Let’s say you have a client that wants to redecorate her living room but has limited funds. Take us through the process.
Well, don’t we all have a limited budget in one form or another?! I think my process is the same no matter what. I first start with a design consultation. This is where I figure out how the space needs to be used and what my clients wants and needs really are. When that is established then I see what can be repurposed, reupholstered, brought out of the basement storage and what really needs to go. The fact that I can paint a piece of furniture and make it look completely fabulous is an added value to my clients. A new look does not mean everything has to be cleared out of the space and we have to start over. Maybe I can have that really expensive chair you bought 15 years ago reupholstered to make it cool again, put a new lampshade on your Grandmother’s lamp that you “must” keep or get new dining room chairs to change the look of that really expensive dining table your in-laws gave you as a wedding present(that you no longer love). I spend time figuring out the best way to spend the money. You have to know how to splurge strategically to get the biggest bang for your buck. Research all the options. Usually I can find a good alternative for an item that is going to take up too much of my budget. Sometimes spending most of the budget in one area is what will give the best results. I also never, ever forget the power of paint. Especially Annie Sloan Chalk Paint!!!
Has there been a time where you just had to say “no” to a job?
How do you balance being a mom and a business owner?
It’s 2017. How is East Street doing?